Twinsburg, OH – (June 20, 2016) – LOOK WHAT JUST FLEW IN! Wild Republic today announced that its newly updated flock of plush Audubon Birds™ with authentic sound from the Macaulay Library at the Cornell Lab of Ornithology is now available to all fans of our feathered friends. Designs are approved by Audubon and songs are provided from Cornell’s library of wildlife recordings.
The most popular birds from Wild Republic’s exclusive line have been refreshed using the latest in fabric printing technologies to bring bird lovers of all ages vivid colors, enhanced clarity and exactness in appearance like never before. The initial launch of 12 birds were chosen based on beauty of appearance and song. Updates will be phased into the line on an ongoing basis; six more plush birds will be released this year.
Vishnu Chandran, President of Wild Republic, said, “Our Audubon Bird line has been a cornerstone product for Wild Republic for nearly 15 years. We’ve taken great care to ensure we provide unparalleled authenticity and educational value to the discerning hobbyists, collectors, educators and fans of our feathered friends.”
Since the debut of the first few birds in 2002, Wild Republic’s Audubon Bird line has been a consistent performer each year. The attention to detail is earning the company several accolades and opportunities for increased distribution into retail outlets that cater to the line’s core customers: educators and garden hobbyists.
The Wild Republic Audubon Birds are multi award-winning products, praised by independent evaluators and reviews. The Audubon Birds have earned several top honors, including The 2016 National Parenting Center Seal of Approval, National Parenting Publications of America (NAPPA), Mom’s Choice Gold Award, Creative Child Product of the Year, and Dr. Toy’s Classic, Green, Vacation and Top Educational Product Award Winner.
About Audubon: The National Audubon Society saves birds and their habitats throughout the Americas using science, advocacy, education and on-the-ground conservation. Audubon’s state programs, nature centers, chapters and partners have an unparalleled wingspan that reaches millions of people each year to inform, inspire and unite diverse communities in conservation action. Since 1905, Audubon’s vision has been a world in which people and wildlife thrive. Audubon is a nonprofit conservation organization. Learn more at www.audubon.org and @audubonsociety.
About the Cornell Lab of Ornithology: The Cornell Lab of Ornithology’s mission is to interpret and conserve the earth’s biological diversity through research, education, and citizen science focused on birds. Allaboutbirds.org
About Wild Republic: Wild Republic has been delighting consumers around the globe with an expansive collection of nature-related toys and gifts since 1979. Headquartered in Twinsburg, Ohio, Wild Republic has offices throughout the world with international distribution serving zoos, museums, aquariums and retailers. Consumers can also purchase direct at www.wildrepublic.com and are invited to follow the company on Facebook.
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