El Dorado, CA – (July 21, 2015) – The construction crew at ImagAbility Inc., makers of the international, award-winning educational and manipulative toy products, WEDGiTS™, has totally rebuilt and redesigned the packaging of its cornerstone brand.PN330021_WedgitsTranslucentDeluxe

Rock McKinley, VP Sales & Marketing of ImagAbility, said, “Our new packaging makes attention grabbing shelf sense, communicates the unlimited play pattern, and enables easier shipping for everyone. We’re pleased that we have wrapped up all of our WEDGiTS products in a more efficient and effective way.”

The redesigned packaging was a challenge for ImagAbility because, as you may know, WEDGiTS building block toys resemble square donuts and diamonds with angled edges. The five, primary pieces of the WEDGiTS toy are graduated in size, so, the blocks actually nest together and stack into the shape of a pyramid. The dynamic fun of playing with WEDGiTS can be hard to translate in one nested stack. Now, parents and children can easily identify the fun and open-ended play value of WEDGiTS and what they can accomplish with WEDGiTS.

WEDGiTS™ offer strong ‘learning-value’ in every product configuration. It can be found throughout the product line whether children are constructing life like forms, towering skyscrapers, space ships, symmetrical designs, water molecules or crystal-like structures.

The award-winning WEDGiTS line has earned ImagAbility honors in Parenting Magazine, Toy Insider, and Learning Magazine, as well as awards and honors from the Oppenheim Toy Portfolio, National Parenting Publications of America, Mom’s Choice, National Parenting Center, Parents Choice, Dr. Toy, and Able Play’s Special Needs Approval.

In addition to the original WEDGiTS sets, other products in the WEDGiTS line include, WEDGiTS on Wheels (WOW), Mini WEDGiTS™, WEDGNETiX™ Magnetic WEDGiTS, as well as WEDGiTS school activity packs, building table platforms and other accessories.

How Do I WEDGiT?
The way WEDGiTS work is that WEDGiTS pieces (technically speaking, octahedrons and rhombus shapes) can be nested, stacked, linked and wedged together to create hundreds of designs. The company slogan says, Nest it… Stack it… Wedge it. It is a simple statement that, as you play with WEDGiTS, you usually start with the common nesting of the pieces and making different stacks. The amazing transformation comes in when the wedging of the shapes starts. The use of smaller rhombus pieces or the octahedron blocks inserted between other rhombus shapes produces a wedging effect. Sounds complicated but it’s not. The progressive nature of WEDGiTS offers strong learning-value in every product configuration. It can be found throughout the product line whether children are constructing simple pyramid structures and then developing to form towering skyscrapers, animals, space ships, and symmetrical designs. To see the progression of nesting… to stacking… to Wedging…, watch ImagAbility’s amazing demonstration here.

About ImagAbility: ImagAbility, Inc. was originally founded in 1997 as the family business, R/C Products. The initials represent Rock & Caron McKinley, the company’s founders and owners.  One of the reasons for starting the company was to have their children learn about business.  By being involved in a family business, the desire was to help motivate their children in preparation for their college planning. The McKinley family has traveled extensively in America and Europe introducing, demonstrating and selling the WEDGiTS product line.  As the WEDGiTS product line became more and more popular in schools across America, Australia, Canada, and Europe, the company changed its’ business structure and incorporated to ImagAbility, Inc. More information and a complete product line description are available on the company website at www.wedgits.com and for the most immediate information, the company encourages social media interaction on Facebook, Twitter, Pinterest, Instagram and YouTube.

For Product Sales Info, Contact: Rock McKinley, ImagAbility Inc., T: 530-295-8570, rock@wedgits.com