Grantsville, MD – (January 1, 2015) – Tactic Group, one of the fastest developing marketers of board games in Europe, announces the appointment of Jay Knox as the new U.S. Sales and Marketing President for Tactic® USA.
Prior to joining Tactic, Mr. Knox was with Party Animal Inc. as their Vice-President of Sales. At Party Animal, Knox was instrumental in introducing new product lines to market that were licensed by the NFL, MLB, NBA, NHL, and the U.S. Army. Knox’s personal efforts in cultivating new business with big box mass retailers as well as adding an extensive outside sales rep force were two main contributors to Party Animal’s substantial growth during his three years there.
Prior to his time at Party Animal, Knox experienced great success at his family’s company, Mag-Nif Inc., a domestic manufacturer of toys and other consumer products. Being part of the ownership team gave him a unique entrepreneurial perspective of business activities.
“I’m truly looking forward to bringing Tactic’s vast line of board and outdoor games to American families,” said Knox.
Juha Nieminen, International Sales Director for the Tactic brand, also expressed her optimism over Knox’s new role.
“Jay brings enormous energy and strong leadership to the Tactic brand in the U.S. We are excited to have him as part of the team, and look forward to growing our market in the states.”
About Tactic Games: Tactic Group® is an international and fast growing developer and marketer of board games in Europe, now launching in the U.S. and Canada. For the past 48 years, the Finnish board game company has provided consumers with innovative, high-quality products that have been warmly received by the public, including award-winning Mölkky® and iKNOW®. Their mission is to produce entertaining games that offer moments of genuine delight and entertainment to family and friends the world over. To discover more about Tactic’s wide range of games, visit www.tactic.net/USA and get all of the most up-to-date, immediate information by interacting with the company on its social media channels: Facebook, Twitter, Pinterest and YouTube.