Selected by Stevanne Auerbach, Ph.D. (Dr. Toy) and Jennie Ito, Ph.D.

San Francisco, CA – (April 23, 2015) – Best_Classic_2015You can count on classic toys. These are the long lasting toys that “keep on playing” long after the batteries and latest fads are gone. They are also updated, improved and continue to please young players and older ones too. Where do you turn for a selection that provides a timeless, fun experience that will hold your child’s interest and engage the entire family?

We are always searching for those lasting favorites of all children who have played with them. We have also found some excellent new updates of classic toys. Parents need to balance their children’s play experiences between traditional and high tech play. They need to be reminded that classic, highly beneficial toys are available. Parents and grandparents will quickly recall the fun they had with classic toys.

Stevanne Auerbach, Ph.D., known as Dr. Toy®, has been tracking trends in the toy business for more than 30 years. In the just released Dr. Toy’s Best Classic Toys for 2015, the search extended across the entire toy industry to find classic toys that fit the criteria for fun, skill building, and high play value. The Dr. Toy Team with Jennie Ito, Ph.D., carefully evaluates to select the best products.

Drs. Auerbach and Ito agree that “Classic toys are enduring and have many important benefits. They encourage the child’s interaction, involvement and are truly child-powered.” A wide-variety of selections are included among this year’s winners. The list reflects toys that these experts say “are perfect for all ages, abilities, and interests from baby to older children, teens, and adults, from low to high tech, and from nature to nurture.”

Many parents and grandparents want to introduce a special favorite, a Yo-Yo, Lincoln Logs, Erector Sets, Tinker Toys, Etch-A-Sketch, teddy bear, Raggedy Ann doll, Monopoly, or Lionel electric trains. Classics are the ‘basics’ that never go out of style. You can quickly recall favorite playthings including Jacks and Ball, paper dolls, pick-up sticks, Slinky, Play-doh, and a long-time favorite, marbles. Certainly, anyone who has ever tried a hula-hoop still finds it fun to swirl the colorful plastic hoop for exercise, stress reduction, and amusement; or toss a Frisbee, or use a jump rope.

“Classic toys,” Dr. Toy says, reflecting back to her own youth, “are toys you return to from your own childhood like the shiny, durable Radio Flyer red wagon, scooter, or tricycle. The traditional toys endure and continue to stimulate play.”

Drs. Toy and Ito carefully survey the toy marketplace year-round to select a wide-range of great classic toys and other categories. They keep abreast of new products, on the endearing, lasting qualities of the toys of yesteryear, and on innovative products based on the past, updated to create something new.

Winners of the annual classic toy search are included in Dr. Toy’s Best Classic Toys for 2015, available on the first, free, popular, accessible website that has long presented the best award selections to advise parents, teachers, and others. Dr. Toy’s Guide,, provides pertinent information, including photos, product descriptions, links to company sites, and other consumer information.

If you are at a loss for an appropriate toy for the child in your life, the suggestions found in the Dr. Toy’s Best Classic Toys for 2015 will help you to easily locate valuable products. These toys have met the “test of time.” They have endured, entertained, and satisfied young and old for many years, and will continue to do so for a long time.

Find out what all the excitement is about. Then, make some of your own by selecting the products that most appeal to you and your child. You can easily share the fun of a special classic toy or game with your child. You may recall the fun you had when you were little. If that’s the case, carry on a family tradition that spans several generations. Find your favorite classic toy. Many adults collect toys as a fun hobby. Adults need more time to play for social, emotional, and physical benefits. “More playtime for all!” is “Dr. Toy’s Rx” for children and adults.

About Dr. Toy: Dr. Auerbach, founder of the popular web site, Dr. Toy’s Guide, has welcomed Jennie Ito, PhD, to her team. They comprise the only PhD duo in Child Development evaluating the best developmentally appropriate toys and children’s products. Through the Dr. Toy Award Programs they recognize the best toys and play things in many categories including, Best of the Year, Best Picks, Best Classics, Best Vacation, and Best Green. The website has links to the product makers and retailers and other useful sites for parents, teachers, children, and toy enthusiasts. Dr. Toy’s Guide  provides all pertinent information and includes photos, complete product descriptions, links to company sites, and consumer information. Interact with Dr. Toy on social media through Facebook, Twitter and Pinterest.


Dr. Toy  Stevanne Auerbach, a long-time resident of San Francisco, originally from New York City, lived in Washington, D.C., while working for the Department of Education where she approved the first proposal for “Sesame Street” and established the first day care center for children of federal employees. In San Francisco, she established the San Francisco International Toy Museum, the world’s first “hands-on” toy museum visited by over 50,000 children. The author of 15 books, including The Toy Chest, Toys for a Lifetime, The Whole Child, Choosing Child Care, and hundreds of articles on toys and play, she is the only Ph.D. in Child Development evaluating toys and children’s products with extensive training, background, and over 40 years of experience evaluating, writing and speaking about toys and children’s products. Dr. Auerbach is trained in child development, education, child psychology and special education. She is an educator, consultant, parent, and playful grandparent. Her book, Dr. Toy’s Smart Play/Smart Toys: How to Raise a Child with a High PQ (Play Quotient), which is published in 12 countries, may be obtained through, and at other book stores.

Dr. Jennie Ito has been involved in learning the skills and evaluating product. She is an experienced play and toy consultant and a mother of two very playful children. She has a Ph.D. in developmental psychology from Queen’s University in Ontario, Canada, with a specialization in children’s play and cognitive development. She began her career with a fellowship in Museum Evaluation and Museum Education at the Smithsonian Institution in Washington, DC. She later worked as a content expert for the Association of Children’s Museum’s Playing for Keeps Play Initiative, providing play resources to parents and museum professionals. Dr. Ito works as a toy evaluation specialist for Dr. Toy’s Guide.

Additional Points:


  • Dr. Toy’s Smart Play/Smart Toys: How to Raise a Child with a High PQ (Play Quotient) is a unique guide that provides tools to parents to help them enhance their child’s PQ (Play Quotient) — a concept Dr. Toy originated. The book is also published in China, Croatia, Germany, Greece, India, Indonesia, Israel, Korea, Russia, Spain, Thailand, Turkey, and other countries.
  • Articles about and by Dr. Toy have appeared in newspapers and magazines across the country, in Canada, and around the world. Also, read other articles on play and toys by Dr. Toy on The Huffington Post.
  • Check also Dr. Toy’s Best Gift Guide App.


Interviews regarding recommended best smart toys and play products can be arranged through Greg Walsh, Walsh PR (203-292-6280)

 Dr. Toy’s Best Classic Products For 2015

Company Product  Type Price Age Intro CustSrv# Website
Across the Board Games Across the Board Baseball Game ES GE TY HM $50.00 6 -12 2009 314-961-9663
Aerr Technologies Jet Ball SR MM AP EQ $1,900 5 -12 2014 289-404-8277
Alex Toys  Shaving in the Tub™ TY BA FP $14.00 3 -8 2008 973-747-3000
American Greetings Care Bears Jumbo Plush TY PL AS $24.99 3 -12 1983 818-514-5348
Aurora World Giddy Up Friends AE PL FP CT $19.99 3 -7 2000 310-313-3444
b. dazzle New York Scramble Squares.® Puzzle AP ES GE PZ $9.95 4 -12 2015 800-809-4242
Bigjigs Toy Rose Cottage Heritage Playset TY DH WT $189.95 3 -9 2010 866-459-7829
Blue Orange Pengoloo GE GN SR WT $24.99 4 -12 2008 415-252-0372
Brackitz  Brackitz  CO CP ES MA $29.95 3 -12 2015 720-446-5558
Build & Imagine Malia’s Beach House CO CP DH SC $59.99 4 -8 2014 415-265-0299
Citiblocs/Alex Brands Natural Building Blocks 50pc. TY CO WT $15.00 3 -12 2008 973-747-3000
Colorforms Brands Colorforms CP CE AP TR $2.99 3 -12 1951 212-764-0266
Galison/Mudpuppy Magnetic Figures (series) TR AP FP CP $16.99 6 -12 2006 212-354-8840
Griddly Games Wise Alec AE ES BO CT $25.99 5 -12 2009 604-249-5020
Grow’n Up Crayola Magnetic Double Easel CP AC $54.99 3 -10 2002 888-468-9898
Harrisville Designs Traditional Potholder Loom AC ES AP HM $16.95 6 -12 2002 603-827-3333
Hasbro Jenga® ES SR AP PZ $12.99 6 -12 1987 800-327-8264
Hasbro Monopoly 80th Anniversary Edition GE BG ES LA $19.99 8 -12 1935 800-327-8264
Ideal/Alex Brands Booby Trap Classic™ GE BG TY WT $18.50 8 -12 1965 973-747-3000
Ideal/Alex Brands My Dog Has Fleas™ GE BG LA $37.50 4 -12 1979 973-747-3000
Ideal/Alex Brands Tripoley® Diamond Edition GE BG LA $26.50 8 -12 1957 973-747-3000
ImagAbility Wedgits Building Blocks AE CP ES CO $25.00 12 m-12 1997 877-933-4487
K’s Kids I am the Boss AP ES PT TY $112.40 6 m-3 2007 852-2108-0808
Leap Frog My Pal Scout ES LA MM PL $21.99 6 m-3 2009 800-701-5327
Learning Circle Kids Reader Bee and The Story Tree CP ES LA MM $1.99 3 -6 2014 650-350-6011
Learning Journey Early Learning Colors/Shapes Monkey ES LA TY $15.99 18m -4 2008 877-839-3969
Learning Journey Match It ABC ES PZ GE $11.99 3 -8 2005 877-839-3969
Learning Journey Puzzle Double Find It USA ES GG PZ $14.99 3 -8 2009 877-839-3969
Learning Journey Techno Gears Marble Mania Galaxy 2.0 ES SC TY CO $79.99 8 -12 2009 877-839-3969
Mme Alexander  Powder Pink Baby Doll TY DO PL $29.95 0 -12 2007 800-229-5192
Magformers Carnival 46Pc Set ES TY CO $74.99 6 -12 2010 877-817-4574
Magformers Designer 62Pc Set ES TY CO $99.99 6 -12 2010 877-817-4574
Magformers Rainbow 30Pc Set ES TY CO $49.99 6 -12 2010 877-817-4574
Magformers XL Cruisers 30Pc Car Set ES TY CO $59.99 6 -12 2010 877-817-4574
MGA Classic Cozy Coupe TY TS $54.99 18 m-5 1979 800-222-4685
Orb Factory Pom Pom Pictures Rainbow Dream AC CP ES $9.99 3 -8 2015 800-741-0089
Orb Factory Sew Softies Sea Creatures AC CP HM TY $14.99 7 -12 2015 800-741-0089
Pacific Play Tents Super Duper 4-Kid Tent AE AP EQ OP $44.99 3 -12 2005 877-722-0083
Painting Lulu Painting Lulu AC SR MM AP $9.99 3 -12 2014 416-551-0822
Rubba Ducks Rubba Ducks BA AS NO TR $11.99 3 m-12 1997 612-869-5999
Run Along Home I Can Swing Forever AC CD CE ML $20.00 0 -8 2015 323-938-8097
School-Rite Cursive Handwriting Instr. Guide ES LA OT AP $17.50 9 -12 1980 559-224-3978
SimplyFun Cash Out ES MA BG GE $24.00 10 -12 2015 877-557-7767
Snappets Dinosaurs AC CO CP PU $19.99 5 -12 2014 914-439-3323
Star Kids Products Snack & Play Travel Tray OP AS EQ NO $19.99 18 m-12 2006 303-887-9017
Teethease Chewable Keys SR GN TY TR $16.95 2 -4 2015 647-347-1639
Zoob/Alex Brands Car Designer TY CO  $39.50 7 -12 2010 973-747-3000